LADA Vesta SW Cross got the prestigious automotive award – the Grand Prix Za rulyom-2018. The car was awarded in the category Compact crossovers.
In addition to the main nominations, the editorial staff made 6 special nominations. LADA Vesta SW and LADA Vesta SW Cross got award in the category Breaking stereotypes. Prizes with the image of Golden Pegasus were handed to the Executive Vice-President for sales and marketing of AVTOVAZ Jan Ptachek.
LADA Vesta SW and LADA Vesta SW Cross went on sale in October, 2017. Novelties have strengthened the position of Vesta, the popular family in Russia – today it is in the TOP-3 list of the Russian car market, and by results of January, 2018 LADA Vesta for the first time was an absolute bestseller in Russia.
Buyers appreciated the bright style of LADA Vesta SW Cross, spacious interior, comfort, sports drivability, and, of course, off-road ability – this quality allows to classify the car to a large and diverse crossovers’ segment. LADA Vesta SW Cross has an impressive ground clearance - 203 mm under the engine crankcase. In addition to the high clearance, LADA Vesta SW Cross has a smooth bottom without raised elements, compact body overhangs and large 17-inch wheels – all this allows the car to be always ready for any road conditions, as befits a crossover.
In 2018, the Grand Prix of Za rulyom was awarded for the 23rd time. 48 cars in 10 classes competed for the title of the best novelties of the Russian car market. Readers of Za rulyom and website zr.ru voted for cars, evaluating them on 3 criteria - Equipment, Design and Practicality. At the same time LADA Vesta SW Cross was the absolute leader in its class not only in the total points’ number (11 458), but also in points’ number in the category Practicality (7066).
It is to recap LADA has repeatedly become the winner of Grand-Prix Za rulyom. In 2017, a compact urban crossover LADA XRAY was the best in the category Small class and the sedan LADA Vesta got a special prize Editor`s Choice of Za rulyom. Also LADA Granta (2013) and LADA Kalina (2014) have been awarded with Grand Prix prizes.
