Rostec Announces the Official Launch of Zenit M Camera Sales

Shvabe

Rostec Announces the Official Launch of Zenit M Camera Sales

Shvabe holding of Rostec State Corporation announced the start of sales of the Zenit M rangefinder camera - the very first model released since the revival of the legendary brand. The camera was developed on the basis of Leica M (Type 240) camera using high-tech domestic optics. The camera production batch is 500 units.

Zenit M camera is a joint development of Krasnogorsk plant named after. S.A. Zverev (part of Shvabe holding company) and Leica Camera AG the German optics manufacturer.

The official presentation of the camera was held at the largest international exhibition in the field of photo industry Photokina 2018 in Cologne. First pre-order applications began coming in at the same time.

“We demonstrated the new Zenit photo equipment for the first time in September of last year at an exhibition in Germany. Now we have entered the stage of serial deliveries. Interest in the camera is very large both in Russia and abroad. In fact, the entire first batch of Zenith M camera has already found its customers on pre-orders. This confirms that the product is in demand and the project to restart the legendary Soviet brand of photographic equipment in partnership with Leica was successful”, said Rostec's executive director Oleg Evtushenko.

The Zenit M rangefinder camera allows changing the light sensitivity in the range from 100 to 6,400 and is capable of conducting continuous shooting at a speed of three frames per second. The model is equipped with a new generation Zenitar 35 mm f/1.0 lens made of metal and glass. The lens help to create images that do not require additional processing.